Well, excuse me, but I call major BS.
I'm no expert on bridal fashion (obviously) but I have seen/read enough to know that when I was two bridal shops and nearly 20 dresses in with no tears or magic, I was completely disheartened.
Not only did I feel I was wasting everyone else's time, but I also had spent entirely too much of the day in my underwear in front of strangers - I mean, can we talk about modesty in a bridal fitting room for a minute, please. Sorry future-mother-in-law, I wasn't planning to get to know you that well just yet! Regardless, after diving through a literal sea of tulle and satin, we narrowed it down to 3 dresses. All pretty, my size, and reasonably affordable (as much as a wedding dress can be, anyways). But still, no magic.
I was overwhelmed by a sense of dread and dashed hopes because everyone knows, if you don't cry, it can't be the right one. And then, it struck me: what's the deal with all these crazy expectations anyways? I get that this is the "most important day of your life" and that the dress will be in pictures forever, but frankly, I think that's trumped up, Say Yes to the Dress, crap.
Find a dress you feel beautiful in and move on. If you're looking at your wedding pictures ten years down the road and all you can see is a dress instead of the amazing man you've just spent the last ten years with, well, you need a change of perspective, not wardrobe.
This mentality may go completely against my romantic sensibilities, but the bottom line is that it is just a dress. One dress. And no matter who designed it, or what you paid for it, you will be stunning -- because you're a bride standing before her best friend as you covenant your lives together.
And if you're like me and the "magic moment" isn't there, don't freak out or feel disheartened. It doesn't mean it's the wrong dress, that you should keep looking, or that you should spend far more money than you have to try to find that impossible Disney magic. Just choose one and know that your future husband is going to think you're absolutely breathtaking in whatever you end up wearing...be it couture or corduroy.
There is a great quote I read somewhere (no idea where) that I have taped to front of my wedding binder. I try to come back to this every time I feel like I'm getting swept up in all the unrealistic bridal expectations or unnecessary wedding "must-haves":
"At the end of the day, if you're married to your best friend,
then everything went according to plan."
then everything went according to plan."
And when you think about the dress through that scope, the magic isn't necessary. Have fun, feel beautiful in whatever you pick, and don't get down on yourself if your experience is lacking in rainbows and tears. Let go of unrealistic expectations and putting so much importance on an article of clothing. You. will. be. gorgeous!